Kiln
Studio management software for ceramics studios — bookings, memberships, kiln firing schedules. The buyer runs a pottery studio and evaluates software roughly once a decade.
- Brand
- Product marketing
- Website
SaaS convention is built for a buyer this product doesn't have.
Feature grids, integration logos, and 'trusted by' bars are shorthand for an audience that reads a lot of software sites. A studio owner reads none, and the whole genre reads as noise to them.
The real objection is never features. It's whether switching will break the thing that currently works — a wall calendar and a group chat that the members already understand.
Three decisions that carried it.
- 01
Showed the product doing the job, not a feature list
The hero is the firing log filling in over a week. It answers 'what is this' in the language of the person who owns a kiln.
- 02
Wrote for the switching fear
A section devoted entirely to what happens to the existing schedule, the members, and the deposits. That is the actual sale.
- 03
Priced like a studio, not like a startup
Plans by studio size and firing volume — units the buyer already thinks in — instead of seats and API calls.
A product site that sounds like it was written by someone who has been in a ceramics studio, because the objection it answers is the real one.
- Next.js
- Motion
- Interactive product demo
